Speaking at his Mar-a-Lago estate in Palm Beach, Florida, Trump said he was launching his third presidential campaign.

Trump told his supporters: “In order to make America great and glorious again I am tonight announcing my candidacy for president of the United States.”

This phrase would be a play on his 2016 campaign phrase, “Make America Great Again,” which was often referred to as “MAGA.”

Trump’s new phrase, MAGAGA, was ridiculed by many after he used it in his speech.

Some critics suggested Trump tweaked his initial slogan so that his followers would have to buy new apparel while others simply mocked the similarities it has with that of a baby trying to speak.

“It’s official! The new name for its campaign is MAGAGA! Congratulations to whoever got there first, let’s take it all the way,” actress Bette Midler tweeted.

Sharing a clip of Trump’s announcement, Guardian journalist Tory Shepherd tweeted: “Make America Great and Glorious Again #MAGAGA sounds like a baby babble.”

TV host Scott Carty also played into the similarities MAGAGA has with babies struggling to speak.

“Wait. So it’s MAGAGA now?” Carty said as he tweeted a gif of a baby.

“I can’t be the only one thinking Trump added ‘and glorious’ to MAGA just so that all his adorers will have to get new hats right? #MAGAGA,” author Julie DiCaro wrote.

Legal scholar and professor Laurence Tribe tweeted: “So he says he’s running. The hats’ll have to say MAGAGA—Make America great and glorious again. If it makes you gag, get used to it.”

Game developer Rasmus Rasmussen tweeted: “Huh. I thought MAGAGA was lady gaga’s mom.”

As well as this ridicule, some Twitter users took issue with the former president’s apparent lack of energy and dubbed the announcement “boring.”

“We’ve watched Trump with more visible energy and excitement in many of his rallies than right now in Mar-a-Lago,” wrote Kathryn Watson, White House reporter for CBS News.

Ezra Levin, co-founder of the grassroots movement Indivisible, which was founded in response to Trump’s election in 2016, said the former president was “just boring and low energy.”

Kumar Rao, lecturer at Columbia University Law School, added to the discussion by asking: “Is Trump sick or just weathered now?”

“Voice, demeanor cadence all low energy as hell,” Rao tweeted.

Newsweek has contacted Donald Trump for comment.